As more people continue to turn to the internet thanks to its convenience, ease of use and a wide array of products, online markets have become increasingly competitive. Sure, creating a colorful website is an easy way of attracting customers, but it can also sabotage sales. For instance, having too many website decorations and product images can potentially overwhelm the site visitors. Website owners only have a few moments to grab the attention of potential customers and convert traffic into sales. Thus, entrepreneurs need to take time organizing a perfect online display. Here are some few ideas for making an e-commerce product display more effective.
Providing Relevant Information
Potential customers always want to know the basics regarding their prospective products before buying. For instance, when homeowners are scouting for tiles, they will want to know what material it’s made of, the dimensions and whether they’re the latest trends. Therefore, it’s the job of the website owner to provide their site visitors with pertinent information before they overthink their purchase.
Website owners should also provide accurate details regarding shipping and delivery prices. While at it, they may even go the extra mile of suggesting similar products to the item a prospective customer is looking to buy. For instance, when people are searching for backsplash tiles, they should also find information on countertops whose materials and color complement their purchase. Recommending these products offers a great way of promoting and cross-selling other products.
Providing great Imaging
When displaying products online, providing brilliant visuals is an excellent way of capturing the interests of potential buyers. Therefore, online vendors need to get clear snapshots of the items they intend to sell. These photos should highlight the essential features that set the product apart from its rivals. For instance, when selling tiles, a vendor should ensure that they capture the most delicate attributes like patterns, texture and color. These details give customers the power to decide whether the products are worth buying. Providing a zoom option is a point plus as it allows customers to view the products at a closer range.
Using the Divide and Conquer Tactic
An e-commerce website may have the best products in the market but still manage to scare off potential customers, which is particularly true if it’s not well organized. If supermarkets didn’t have isles grouping different products, shopping would be a real headache. The same rule applies to online stores; shopping should be easy, and the simplest ways of winning over tons of customers is creating a well-organized e-commerce website. Online vendors should never give their customers a runaround when searching for goods. They should categorize their products to ensure that customers can easily find them. For instance, if a particular site is selling tiles, the owner should classify products with distinct titles like bathroom tiles, kitchen tiles or bar tiles, and also provide different subcategories for these products.
Providing Customer Testimonials
Customers prefer buying products from websites they can trust. An excellent way of getting customers to trust a product site is to let them hear and read what previous users have to say. Hence, sellers need to provide customer testimonials below every product or dedicate an entire page for client reviews. To build trust and confidence, online vendors shouldn’t provide positive reviews only. Instead, they should afford potential customers access to bad feedback as well. Besides building trust, offering both good and bad reviews help customers make an informed decision when purchasing a product. The testimonials need not be purely in written form; they may also be in the form of videos.
Providing Fast Loading Pages
When customers see a product they like, they tend to click on it to view it closely. They can, however, become very frustrated and annoyed when they click on a product and it takes ages before the page loads. Therefore, online vendors need to provide sites that respond quickly. This has to be done even when it means cutting down on the design elements. Customers are more interested in expedient access to the products details, and thus they shouldn’t have to wait.
Creating a Minimalistic Layout
While using brand colors on a website is essential in attracting customers, the site shouldn’t be splashed with too much color. Also, overcrowding site pages with too many designs and images can potentially distract the viewer. Preferably, a page shouldn’t have more than three colors, and every display page shouldn’t be flooded with pictures of the products. Instead, it should have 3 or 4 items in a row. For product-specific pages, the design should be kept on the minimum. This enables the viewer to focus more on the item that interests them.
When people are shopping, they feel the fabric, kick the tires, turn the cabbage over in their hands, inspect the colors, and try on clothing. Since these shopping tactics aren’t possible with e-commerce markets, online vendors need to provide as much detail as possible in their websites. They need to display products while paying meticulous attention to details and also minimize distractions. In doing this, they will help customers make good judgment when buying products, which ultimately translates to more sales in the future.