Gone are the days when it was so easy to get on the first page of Google. Since the Google Panda updates many website’s or business owners find it to be so much harder to get a spot on the Google’s first page. But it wasn’t for no reason the updates were made, there were too many low quality sites that were being featured on the first page while the good ones were nowhere to be found.
All they did was spamming their posts with as many keywords as they could, which in return give them the rank they wanted. That’s how easy it used to be.
Today, if a website is not optimized correctly and has some great contents it may not have a nice rank. In fact, even great contents and good SEO may not be sufficient. Content marketing is also a must in order to reach your goal. Therefore, it’s important that you optimize your website as well as doing good content marketing in order to rank like the big sites. Experts provide SEO Reseller Services which works as all in one package. They are expert in their area of interest. They know how to handle a site as per client requirements.
How can you get your website to rank on Google’s first page?
First and foremost, you shouldn’t ignore the power of content marketing Like I previously stated. Sixty percent of consumers feel more positive about a company after reading custom content on its site. Sixty percent is a huge number, if a business can attract 40% from those 60% to buy one of their products that’s already a positive result. In addition, content marketing is the cheapest one of all.
Now, to write a successful piece of content you’ll have to do a little bit of research first. I know many of you may not like the term “research,” but if you do conduct your research you’ll give yourself a better chance. Keyword research should be the first thing you do prior to writing a piece of content for your website.
According to Betaout, “Keyword research is fundamental to almost everything you do online; from seeking information through Google, to blogging, search engine optimization, and online marketing.”
Google is the number search engine, it’s where more searches are being done on a regular basis. SEO agencies states that “Google is still king and while we do cater to both Bing and Yahoo as well Google is still the search engine that most people use.”
That tells you I’m not the only one who thinks that Google is where most people go for their information. If you’re not looking for ways to put your business on Google, more importantly on the first page, you’re loosing money while your competitors are gaining.
Although they’re not telling us exactly how to get on their first page, they did create a pretty nice tool that can give us an idea as of what group of keywords people are searching for the most.
This tool is called Google Keyword Planner. It’s the best tool to look up keywords that are relevant to your content.
The Google Keyword Planner tool will allow you to research for keyword ideas. You can use it to setup a nice and effective landing page. It can tell you the average of monthly search volume for a specific keyword or a long tailed keyword for a period of time.
Although keywords have so much importance in content marketing, you should not ignore the other factors that could potentially help your marketing efforts.
Your blog post titles should be well crafted
Being the first piece of your work that your readers will read, it has to be extraordinary. I’ve brushed on the importance of a text’s title from one of my previous posts. Titles are the most important part of any text. Whether it’s a blog post, a hard cover printed book, or even an e-book. If the title is not attractive the book or the text won’t be as attractive as well.
Lots of efforts should be put into creating a content’s title. Readers always read the title first before they decide whether or not they should proceed to the introduction of the text. Having a strong title will ensure that your text is being read.
Search engine optimization (SEO) should always be the first thing in your mind when you’re writing a content for your website. If it’s not optimized the chance of it being found by your potential readers are almost none. There are too many websites out there that are providing the same content as you are, the only difference between yours and theirs is the SEO.
If you start getting your content optimized with the right tools and techniques, you’ll be able to see the result as well as the earnings from your efforts.