vCita Review: A Robust Online Scheduling Tool for SMBs and Solopreneurs


If you own a small business, you’re probably already using multiple solutions for scheduling appointments and related tasks. However, this isn’t always the best solution, considering that your phone calls and offline calendar won’t sync with your digital business management tools. And even if you’re using software to handle some of this workload, desperate apps […]

Net Promoter Score: A Top Marketing Tool

Customer Feedback

Today’s companies have numerous choices for marketing strategies. However, the most important tactics fall into the categories of gathering consumer data and increasing sales. The Net Promoter Score (NPS) is considered one of the leading marketing tools that can help you accomplish both. Most studies agree that it takes more time, effort, and money to […]

Wix Answers Review: A Comprehensive Customer Support Solution For Businesses

Wix Answers

Unlike traditional retail stores, online shops are open 24/7 with no geographical restrictions. Customers can simply open up a website and place their order whenever they want. For this reason, online business owners need to be able to set up a customer support channel that allows customers to reach out to support representatives over the […]

Best Free Tools Every Vlogger Needs

Camera with microphone

Vlogging is the new blogging.  It may sound like a cliché but it is a fact that video content is overtaking written content on the internet.  To create good video content and attract online viewers, you need a lot more than a good idea and a text editor. You will need a camera, microphone, a […]

CBD Oil, what is the hype?


Cannabidiol Oil is not just a short lived trend, the public’s interest in how it works and its benefits are steadily growing, as you can see in the Google Trend graph below. A few years ago anything remotely related to cannabis would have been shunned as shady but now even the more established media outlets […]

pCloud Review – Is It The Right Cloud Storage Solution For You?

pcloud cover

Whether you’re a student, business owner, or freelancer, you probably already know that you need the right cloud storage solution for storing, syncing, and sharing files in a secure way. Settling for anything less will make it difficult for you to share content with your friends, family, and team members. The question is: with so […]

The rise and fall of Uber – A blessing for start- ups

Ubers downfall

Ten years ago two entrepreneurs had a “what if?” idea that grew into a company whose name is synonymous with ride hailing. In the winter of 2008, Travis Kalanick and Garrett Camp first discussed the idea of a ride sharing app, allegedly, when not finding a ride after attending a conference in Paris.  In March […]

AppsFlyer vs Kochava: Choosing a Platform for Mobile App Measurement and Attribution


As an acquisition marketer for a mobile app, do you really know how people first learn about your product? Exactly what drives them to install the app? How do they interact with it after installing it? Are there certain media touchpoints or messaging iterations that people commonly see before becoming your highest-value users? To know […]