6 Major Principles of Brand Management

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If you have a business, whether you know it or not you’re engaging in brand management. Your brand is everything your customers know about you, and managing that brand involves making sure that what you’re communicating is what builds your business’s reputation.

5 Simple Ways You Can Save Yourself Money

Lifestyle changes can be extremely difficult, especially once you’re used to and comfortable living a certain way. Having to give up your takeout or washing your car yourself may take some time and personal sacrifice, but in the end, that extra money will be worth it.

How to open a branch in the Netherlands

Opening a branch is one of the ways in which a foreign company can enter the Dutch market. This business type is suited primarily to financial institutions, namely banks, however, it can be the legal entity of choice for any international company looking to operate in the Netherlands.

How Vaping Is Disrupting The Tobacco Industry

Although the tobacco industry did see a drop in the late 2000s when their ability to market to specific populations was sharply regulated, nothing has really affected the tobacco industry until very recently.