Stay woke: The Electronic Stage set for huge inclusion with the advent of Electric Cars
Electric cars popularly called hybrid cars will be giving the oil-powered automobiles the run for their money is no more news as technologists continue to strengthen the chase of the dream at every opportunity. In fact it shouldn’t come as a surprise if a reasonable percentage of the world automobile markets are soon saturated with the electrically powered luxuries in the name of cars. Whatever direction this may follow, one thing is very sure. Much more electrical and electronics jobs will be done on automobiles and thus sphere of electronic tests will be enlarged in the industry, giving platforms like Cortek Test Solutions much more to lay their hands on as well as cash in on.
There has been several positive predictions about how soon the dream may come to life, although some brand names already have their products ready but are undergoing certain tests for authenticity and use. Much more positive predictions are in for it for the coming years, especially 2018 as it draws closer. BMW especially is eyeing another ambitious hike in its plug-in hybrid and battery car sales in 2018. That is as it needs to defend its place amidst stiff competitions for top players in the trade which include Volkswagen and Benz who already appear to have ready their own battery line ups.
The plan by the BMW company is to increase sales of their electrically powered cars to around 150000, which would represent as much as a 50 percent rise on the 2017 total. This will also signal a jump of about two-third from their last year’s deliveries of green cars. It should be noted that BMW has been an early mover in the electric car business since 2013 but thereafter has faced stiff and even stiffer competitions from rivals as mentioned earlier by the day.
Understanding and speaking about the need to protect their lead and avoid complacency as well as slip ups, Klaus Froehlich, who head the development unit of the German brand has stressed in Munich that the firm needs to start its own rollout to stay ahead of the rivals. He stressed one of the progress inhibitors to be the tightening emissions regulations enforced on electric cars designers to ensure users’ safety. He has thus pinpointed the fact that BMW and other electric carmakers are spending really huge in developing more attractive suite of electric cars by the day in a bid to kick out the sluggish sales and low consumer acceptance level. It was also explicitly stated that the payoffs remains really uncertain because high battery prices would squeeze up returns compared to equivalent combustion engine vehicles, if not for a very long time but at least for now. Although the demand for electric cars remains a fraction of the total car sales, BMW continue to set higher targets for itself year after year to beat its record delivery of 2.4 million cars in 2016.
In a bid to show the world that electric cars have come to stay, more scrutiny has been done on it over time, the latest of that being banning of a BMW electric car advert for misleading the people about the zero-emission environmental claims. The watchdog in this regard stressed that the claims were not clear as to whether it was relating to the battery model only or more features of the car. From the Facebook advert post, it was stated that the BMW i3 is a zero emission clean car that gives back to the environment. The German brand took no time at all to respond to the complaint stating that what it said was that the i3 came in a model, a battery electric vehicle which has an optional range extender, which is a small petrol engine that doesn’t work to power the car but maintain the battery charge. The brand stressed also that it would qualify the zero-emission claim by clarifying that it was referring to driving of the car in the advert but that’s probably not possible because it was included in an unedited testimonial.
The company has compared its i3 car to the petrol fuelled cars claiming that it has no emission when driving and it would hence advertise it as ‘green’, as it is compared to cleanliness. The help to give back to the environment claim was also rephrased, claiming that the voice-over in the Facebook ad was referring to the car’s environmental footprint and comparing it with that of fuelled car. This means that the claim doesn’t have anything to do with the driving of the car at all.
All of these might mean a mild persecution and maybe severe scrutiny but in reality are the needed steps to be taken to ensure safety of lives as electric cars are a force in the waiting in the automobile world. The electronic stage is simply set for a massive inclusion with hybrid cars.