IndoorAtlas Hopes to Unlock the "Holy Grail of Advertising" With Magnetic-Field Mapping

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IndoorAtlas Hopes to Unlock the "Holy Grail of Advertising" With Magnetic-Field Mapping

With today\’s technology, it seems like almost every bit of Earth has been mapped–even parts of the underwater world. But it\’s a different story inside buildings. With the accuracy of GPS faltering indoors and radio waves providing marginal improvement, navigating inside isn\’t as simple as firing up a …