Brilliant, Innovative CEO Just Wrote Words ‘Social Media’ On Whiteboard And Underlined It

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Brilliant, Innovative CEO Just Wrote Words 'Social Media' On Whiteboard And Underlined It

BOSTON—During this morning’s marketing meeting at Dwyer Publishing, Inc., CEO Eric McCulloch astounded and amazed his staff by writing the phrase ‘Social Media’ on a whiteboard in black pen and underlining it. According to sources, McCulloch’s virtuoso whiteboard performance has forever rendered traditional advertising pointless and obsolete, and …

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