Digg users dump site after controversial redesign

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Digg users dump site after controversial redesign

Digg’s controversial redesign has apparently led to a mass exodus from the once popular site.

As Robin Goad of Hitwise notes, the Internet can be a fickle creature, but if there is one lesson that seems to consistently ring true it’s this: don’t alienate your core users.

“And it’s a lesson that digg.com is learning the hard way. Having been a paragon of social bookmarking with over 40 million unique visitors a month at its peak, there has been a huge exodus of traffic thanks to an unpopular redesign which irritated a legion of faithful power users,” Goad confirmed.

“Since the end of August, traffic from UK Internet users to digg has declined by 34%. In the US, which is digg’s primary market, visits have dropped by 26%.”

According to Gold, a number of high profile power users have publicly rebelled by switching to an alternative social bookmarking site – reddit.com.

“However, although the decrease in visits to digg is highly noticeable, there hasn’t been a correlating spike in traffic to reddit. 

”

Indeed, during the same period of decline in the UK for digg, reddit only increased its visitors by [a relatively paltry] 2.6%.

Author