Want to take Chevy’s Volt for a virtual spin? Well, now you can – with Microsoft’s Kinect for the Xbox 360.
“Players will have the opportunity to take the test-drive concept to a new level by driving a Chevrolet Volt in ‘Kinect Joy Ride,’ the first controller-free racing game from Microsoft Game Studios,” said MS rep Darren Huston.
”After viewing the video advertisement in-dash on Xbox Live or on the Web…[You] will be able to unlock the Volt to actually drive the car in the game.”
Houston explained that Chevrolet and Kinect were basically offering a new way for car buyers to interact with and learn about a vehicle before heading to the dealership.
“It’s enabling people to virtually test drive the Volt from the comfort of their own living room. This showcases the kind of breakthrough digital campaigns we can deliver…when we combine partnerships with software innovation.”
He added that MS planned to set up Kinect kiosks at Chevy showrooms and install Microsoft Surface tables at events – which could include information on Volt and allow potential car buyers to download photos/videos from their personal “Kinect Joy Ride” session.