Generating leads is the best way for small businesses to win new customers and clients, boosting sales and securing growth as a result.
But before you start thinking about which tip is best for you to start with, please make sure that your website meets the highest standards and that you haven’t missed something important. Here is a for those who have just started working on their website.
In this article we will cover 5 useful tips will be your ticket to success in an increasingly competitive marketplace.
Lead Generation Tools
Since lead generation is so important, it is no surprise to see that there are a lot of unique services which have been specifically designed to help businesses capitalize on the opportunities that are available to them.
Of course with so many tools available, being able to choose the right one for the job is a challenge. You should to narrow the field and ensure that the package you pick is perfect for your business.
Craft Creative Content
Modern audiences are particularly discerning when it comes to the kinds of content they will engage with since their feeds are swamped with a never-ending flow of high-quality multimedia offerings.
With that in mind, you need to work hard to rise above mediocre rivals and build an effective content strategy that is inventive and multifaceted.
This may sound like a challenge, but there are plenty of agencies and creative freelancers that can help small businesses make up for any shortfalls they might have in terms of their capacity to develop engaging content in-house and generate leads off the back of it.
Optimize Your Website
It is not enough to simply have a website for your small business; you need to tweak and tune it at every opportunity so that visitors can be converted to customers more consistently.
Conversion rates for e-commerce sites can be on the slim side, sitting at 3 per cent or lower on average. However, it’s important to consider a user based conversion rate; which is of course based on users as opposed to sessions. This is a more valuable statistic to follow as it is a better reflection of your true conversion rate.
Ultimately these types of optimizations take time to implement, with trial and error necessary to test the success of various changes. Make sure pages load quickly, pack them with relevant content, provide users with a slick interface and accommodate mobile visitors, who will increasingly be the majority.
Leverage Social Media
The power of modern social media is incredibly relevant when it comes to lead generation for small businesses since billions of people spend trillions of hours a day on the most popular platforms.
Facebook, for example, offers lots of ways for ambitious organizations to expand their reach, appeal to new audiences and promote themselves in a targeted manner. This article covers the dynamic means by which Facebook ads can be harnessed for the purposes of remarketing; just one option for social media lead generation that is worth exploring.
Embrace Email Marketing
Although it may seem old hat compared with modern social media solutions, email is still a hugely influential marketing option for small and large organizations alike.
With open rates averaging around 20 percent or higher, depending on industry and subject, you can use an email campaign to get unfettered access to users without the distractions presented on other platforms.
Ultimately with a mixture of different tactics and the help of experts, your lead generation efforts should become much more impactful.