The superbowl may be over, but perhaps even more brutal than the post-game analysis is the commentary over the ads which played almost as big a part as the whole ball-ing drama itself.
Several tech firms felt the superbowl would be the perfect platform to show off their supposedly “game changing” offerings, including Intel – also a main superbowl sponsor – Google, Motorola, Vizio and webhosting firm GoDaddy.
Despite being the world’s biggest and most successful chip firm, the best Intel’s marketing department managed to come up with for its 30 second ad segment was a sad Hitchhiker’s Guide rip-off robot and some nerdy guilt. And since when do robots eat lunch, eh Intel?
Google was also not feeling particularly original, recycling one of its older YouTube videos for an ad entitled “Parisian Love,” which had already been viewed some 1.6 million times before its super bowl kick off.
The cute but more-cheesy-than-cheesy-nachos ad seemed to be delivering the message that Google exercised a level of control over people’s love lives now too. Creepy. We prefer Love in the time of cholera, thanks.
Motorola, meanwhile, fleshed out its ad slot with the luscious Megan Fox, presumably naked in a bath taking photos of herself on her Motorola Blur phone and causing chaos as she posts them to her social networks, in much the way LG has publicly warned against in its anti-sexting “have a ponder” ads.
GoDaddy fell back on its usual sleaze fest for its ads featuring Danica Patrick and guest babes ripping their clothes off – because nothing says web-hosting like a bit of daytime TV porn, whilst Vizio relied on Beyonce and robotic grabbing arms to promote its Vizio Internet Enabled TV.
Whilst we wouldn’t say any of these ads were much of a touchdown, CBS appears to have emerged the big winner, with its ad spots going for over $3 million for a mere 30 seconds and Google’s purportedly costing closer to $5million.
Score one for Cable TV.