Apple’s Black Friday discounts may rise to 15%

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Apple's Black Friday discounts may rise to 15%


Investment firm Kaufman Bros. said Wednesday it believes Apple is preparing to offer its deepest Black Friday discounts ever, but said the move has been accounted for in the company’s guidance and will be largely offset by falling commodity costs. Citing supply chain and distribution checks, analyst Shaw Wu, who recently joined Kaufman from American Technology Research, said this year’s Black Friday sale is shaping up to be a bit more aggressive than usual.

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