Exclusive multi-year in-game advertising contract given to Microsoft’s Massive

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Exclusive multi-year in-game advertising contract given to Microsoft's Massive

New York (NY) – A wholly owned subsidiary of Microsoft, called Massive, Inc., has signed a contract with THQ to deliver “exclusive, dynamic, in-game advertising … for THQ’s upcoming game title on the PC and Xbox 360 video game and entertainment system,” which includes the Saints Row franchise as well as the existing portfolio of THQ titles which “span varied game genres and target a diversity of age and location demographics.”

Over 300 “blue-chip” advertisers have run advertising through the Massive Network in North American and Europe.

Read more at Microsoft.com.

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