Cupertino (CA) – Apple is updating its Cinema Display lineup in time for the Christmas shopping season. The 23” Cinema Display is gone to make room for the new 24” Cinema Display. It features the same LED-backlit technology as the displays used in new Mac notebooks and comes in a much more environmentally-friendly package. However, the display will only work with the new MacBook, MacBook Pro and MacBook Air notebooks since Apple dropped the DVI interface in favor of DisplayPort technology.
Apple said it has begun taking orders for the new 24” LED Cinema Display. The online Apple store shows the display with a ships “later this month” note and the $899 price tag. Apple also discontinued the 23” Cinema Display. Those who still want to purchase the phased out model (which sold for $899 as well) should check with Ebay or retailers selling Apple products.
The new 24” widescreen display is 18.84” (47.84 cm) high and 22.57” (57.32 cm) wide. It is 7.76” (19.71 cm) thick and weighs about 21 lbs (9.5 kg). The display offers HD resolutions up to 1920 x 1200 pixel and has a 178 degrees viewing angle (horizontally and vertically). The most significant engineering advance compared to the existing Cinema Displays is the integration of LED-backlit technology that is promised to consume 30% less power and provides instant brightness with no warm-up time required.
A glass surface stretches from end to end and makes colors pop and provides deeper blacks, Apple said. The screen is surrounded by black borders like the iMac and MacBook displays, which adds a dramatic aesthetic impact to the overall design. Similar to the iMac, there is an aluminum stand with an adjustable hinge.
The display comes with a built-in iSight camera for video conferencing, 2.1 speakers, microphone, three powered USB ports, a Kensington cable lock slot and an integrated Universal MagSafe charger. It is also compatible with a VESA Mount Adapter Kit (sold separately) that lets users mount the display to a wall. Creative professionals might not be impressed with the 14 ms response time, the 1000:1 contrast ratio and the glossy surface, but it is clearly a stylish product extension for those who use Apple’s latest notebooks as a desktop replacement system.
The new 24” LED Cinema Display is also the greenest Apple display to date: It uses BFR- and PVC-free cables and components, in addition to a mercury-free LED technology and arsenic free glass. It ships with 44% less packaging. Apple says the display meets Energy Star 4.0 requirements and even achieves EPEAT Gold status.
Since the new display relies solely on a DisplayPort interface, it works only with the new MacBook, MacBook Pro and MacBook Air notebooks. A single three-in-one cable connects the Universal MagSafe, USB and Mini DisplayPort ports on the computer side with the DisplayPort connector on the monitor side.
Such a setup reduces cable clutter and lets users charge a notebook while it’s connected to the display so you can leave the MagSafe adapter in your bag. Since DisplayPort also carries USB data, you can attach up to three USB peripherals to the monitor instead of attaching devices to USB ports on a notebook. At this time, there is no way to connect this display to an iMac, Mac mini and Mac Pro, all of which use a DVI interface.
Pricey or not?
The first version of this article included comments about the fact that this display may actually be too pricey for some. We ended up in a pretty heated discussion here at TG Daily whether we should comment on the price or leave it alone and whether this display is too expensive for its target group. And once you start thinking about it you can turn this thought into two very different directions: It is either reasonably priced or it is simply expensive, depending on your view.
It could be considered a reasonable purchase for those who simply want to add iMac functionality, to their MacBook. Also, some customers who already spend $2000 on a notebook may not have a second thought about spending another $900 on such a display. But then, if you have just spent your savings on a fancy Macbook, you may not even be able to have second thoughts.
If it were a display that is targeted at businesses, the 24-incher would have a difficult case. If only cost and pure functionality are considered, there may be much better professional 24” displays out there. However, we believe that Apple will go after home offices and home users who are looking for a stylish display and, in this case, the display makes sense. But whether it is pricey or not in such a scenario, really depends on your budget.
What are your thoughts? Is Apple’s new display expensive or not?