Cupertino (CA) – In the first quarter of this year, Apple grew its consumer base to reach a computer market share of 6.6% in the US, a 32.5% increase over the previous year.
Apple increased its standing despite slow PC growth of only 3% over the same period in 2007. This quarter’s results also catapult Apple ahead of Toshiba.
With 6.6% of all computers sold last quarter being from Apple, the company’s long-standing position as a niche alternative is clearly subsiding.
The Cupertino-based computer and software maker has been increasing its position in the market for years, thanks to robust success with the recently unveiled new iMac and Macbook computers.
Dell is still the clear leader in the US PC market, with a 31.4% share over the same period. That’s a year-to-year increase of 15.7%, despite some tough times for the Round Rock, TX-based custom PC specialist.
Apple’s best market by far is in the United States. Worldwide, it has less than 4% of the market share.