Best Buy to hand out $10 million in gift cards to HD DVD purchasers

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Best Buy to hand out $10 million in gift cards to HD DVD purchasers

Minneapolis (MN) – Best Buy today said that it will be sending out $50 gift cards to apparently more than 200,000 of its U.S. customers who purchased HD DVD players and Xbox 360 HD DVD units before February 23 of this year.

Best Buy is the latest company in line that wants to ease your pain (and quickly transition to Blu-ray), in case your high-def bets were placed on HD DVD. In prepared statement, the company’s president and chief operating officer, Brian Dunn, said that “the DVD format war has divided our customers in a way we haven’t seen since Betamax took on VHS more than 20 years ago.”

Dunn said that Best Buy “shared [its] customers’ frustrations as they were being asked to choose one format or the other. Now that the format war is over, we hope these gift cards will reassure our customers that we will help them make a smooth transition into the right technology for their needs.”

According to Best Buy, more than $10 million in gift cards will be sent out to customers – and most buyers will receive those cards automatically by May 1, since the majority of purchases have been registered through the firm’s “Reward Zone” program, the company stated.

If you are one of those 200,000, keep enjoying your HD DVD player as up-converting DVD player for some years to come and treat yourself to a few free movies. Of course, that offer is especially rewarding if you were lucky enough to pick one of those players when prices were plummeting in late January and early February.  

In case you are wondering why Saturday, February 23 is the cut-off date: It is the end of the week, in which Toshiba announced to cancel HD DVD (February 19).