First-tier motherboard makers to continue price war in Q2

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First-tier motherboard makers to continue price war in Q2

A price war launched in the first quarter by the top-four Taiwan motherboard makers – Asustek Computer, Gigabyte Technology, Micro-Star International (MSI) and Elitegroup Computer Systems (ECS) and Foxconn Electronics – is expected to continue in the second quarter, as makers are striving to maintain their market shares amid slow demand, according to market sources. The price war is set to continue as makers anticipate that combined motherboard shipments from the top-four makers (excluding Foxconn) are expected to decline 10% sequentially in the second quarter after their combined shipments dropped 10.8% sequentially to 28.78 million units in the first quarter from 32.25 million units a quarter earlier, the sources indicated.

More here at DigiTimes.

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