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Microsoft, Google still vying for AOL

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Microsoft, Google still vying for AOL

Microsoft and Google are in a “two-horse” race to strike an Internet advertising partnership with Time Warner’s America Online unit, sources familiar with the talks said.

Industry experts said AOL is as critical a swing factor on search technology traffic among the three big Internet media companies – Google, Microsoft and Yahoo Inc. – as it once was on online advertising, a category it practically invented in the early 1990s.

Read the complete story here. (Computerworld)

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