The rise and fall of Uber – A blessing for start- ups

Ubers downfall

Ten years ago two entrepreneurs had a “what if?” idea that grew into a company whose name is synonymous with ride hailing. In the winter of 2008, Travis Kalanick and Garrett Camp first discussed the idea of a ride sharing app, allegedly, when not finding a ride after attending a conference in Paris.  In March […]

AppsFlyer vs Kochava: Choosing a Platform for Mobile App Measurement and Attribution


As an acquisition marketer for a mobile app, do you really know how people first learn about your product? Exactly what drives them to install the app? How do they interact with it after installing it? Are there certain media touchpoints or messaging iterations that people commonly see before becoming your highest-value users? To know […]

ClickMeeting Review: The Perfect Tool for Creating Engaging Webinars Effortlessly


Organizing, running, and managing an engaging webinar requires a lot of time and effort. However, there is a simple and easy way to turn your events into an engaging and branded experience, offer your audience more value, and stamp authority on your product. In this post, we’ll take a closer look at ClickMeeting – a […]

Defeat Downtime And Win With Business Continuity Planning

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Take these steps to protect your business and keep it running in case of a natural disaster or business interruption. Make a written plan and practice.   We can’t avoid hearing about earthquakes, hurricanes, fires, and other natural disasters. In addition to dramatic disasters, internet or power outages can also slow or halt your business. Some […]

How to Make Better Decisions When Applying to a Job

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After sending countless resumes in with little response, determination becomes frustration and frustration becomes desperation. Then comes the numbers game –where you simply copy and paste the same generic resume and send it out en masse.  You may think to yourself: “If I cast a wide enough net, I’m bound to catch some fish.” Well, […]