Joseph Ayoub: How Brands Can Build a Cult Following on Social Media

While large audiences are more accessible than ever on social media, it’s hard to stick out from the crowd as a new brand. To learn more about how to grow your brand through digital marketing, I spoke to Joseph Ayoub, the founder and CEO of the digital marketing firm Creaze. Here are Ayoub’s tips for how brands can build a cult following on social media.

How Women’s Best Became the Leading Fitness Industry Brand

Achieving social media success, though, isn’t easy. Many brands make common mistakes in their digital marketing campaigns that prevent them from developing a significant following. To learn more about how successful brands are growing their following on social media, I spoke to the team at Women’s Best, a sports nutrition brand with a social media reach of over 150 million users.

How Businesses Can Protect Against Workers’ Comp Fraud

Workers’ compensation fraud is a serious problem. Surveys show that 1-in-10, or 10%, of small business owners are concerned that workers will file fraudulent workers’ compensation claims. The concern is enough for 25% of owners to install surveillance cameras to monitor employees on the job.