El Segundo (CA) – Declining prices, rising consumer acceptance and increasingly efficient panel production results in LCD TV sales that are climbing faster than market researchers initially had expected. According to a new report released by iSuppli, 16.7 million TVs will be sold this year, and 55.1 million in 2009.
LCD-TVs are slowly losing their reputation to be a generally unaffordable luxury item, mainly caused by a circle of events that includes more efficient productivity, increased competition, falling prices and greater consumer demand.
According to iSuppli, especially expected growth for the 30- to 34″ segment, gave reason to revise a market forecast for LCD-TV sales for the next four years. “This is due to the commencement of production in 2005 at four or more sixth-generation fabs, which are suited for producing panels in that size range. The operation of all of these fabs will result in greater output of larger-sized panels at more economical costs,” iSuppli said.
The average selling price (ASP) of LCD-TVs in the 30- to 34″ size range is expected to decline to $1548 in the fourth quarter, down 22.5 percent from $1997 in the first quarter of this year.
Overall worldwide LCD-TV shipments are estimated to rise to 61.2 million units in 2009, expanding at an average annual growth rate of 47.2 percent from 8.9 million units in 2004. For 2005, the firm puts likely sales at 16.7 million units, 23.8 million for 2006, 32.1 million for 2007, 42.2 million for 2008 and 55.1 million for 2009.