NFL fans with Internet access can check out player stats and take part in a variety of online contests during tonight’s matchup between the Pittsburgh Steelers and Cleveland Browns.
Officials with the Walt Disney Company’s Buena Vista Internet Group say they plan to provide enhanced Web programming for a total of 39 NFL games to be broadcast this season by Disney-owned ABC and its sister cable network, ESPN. The service lets viewers see game-related statistics on demand and participate in multi-layer online games that are tied into the game’s telecast.
Disney claims to have solved the bottlenecking problems that plagued its initial foray into so-called “enhanced TV” during ABC’s telecast of the NCCA College Football championship last January, when site became overloaded with more users than it could handle. The service can now handle between 100,000 and 150,000 users simultaneously, officials said.
The company’s toughest capacity test likely will come in January when it produces enhanced Web programming tied to ABC’s telecast of the Super Bowl.
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