AMD: Confusion leads to delays in PC buying

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AMD: Confusion leads to delays in PC buying

Consumers are delaying hardware purchases because of their confusion over PC terminology, according to the results of a survey conducted by Advanced Micro Devices (AMD) released Monday. AMD advocates a system-level performance rating as a way to boost hardware sales, but analysts aren’t sure that consumer buying behavior is quite so simple. “This gap results from confusion over basic technology terms, and a lack of understanding as to why a new PC will improve the user’s experience, Moorhead said.”

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