Content Writing

6 Content Writer Strategies Every Content Writer Should Know

  • Content Writing has opened up a plethora of job opportunities for people with language and typing skills. Anyone with fluency in a language and typing skills can set out to be a content writer, but, advancing in your skills as a good content writer requires certain strategies.

    Know Your Audience

    Not all men are created equal, same as not all web content is created equal. Always be aware of the kinds of readers that will visit and read your content and adjust your writing style accordingly. It’s best to be informal and casual when writing self-help content but a formal tone is best used giving instructions on using medical equipment. Also use appropriate themes for all content. A glittery and colourful theme would be best for a makeup blog but bold, dark colours would be best for talking about a gym.

    Be Specific

    Avoid beating around the bush to complete the word count, make sure that all the written content is useful and informative for the reader. In the same way, do not use a cluttered theme for the content. The best content is that in which the reader knows what to find where, instead of being confused by different fonts, widgets and buttons.

    Quotations and spinning are precarious ground

    Quotations and article spinning are not entirely prohibited, though you must be careful while trying to adopt these strategies since it is not yet known to what extent these can be detected. For example, a twenty word sentence from a three hundred word article is a safe bet but taking hundred or even fifty words seems dubious Article spinning is changing the words of an existing article using a software or human skills to avoid being called out for plagiarizing. Due to advancements in artificial intelligence, article spinning is also easily detected to some extent.

    Research is the Key

    You must always be in research mode as a content writer. Use a big variation of articles, blogs and websites for collecting relevant matter. Google has opened us up to every piece of information available on the internet, so use that information to write in your article. Jot down points from your research ventures as soon as you form an idea. Making up facts and figures is a big no-no! Sources should ideally be cited in case of any facts and figures being used.

    Master Keyword Density

    Most people who read your content prefer to skim through it rather than scan it. Thus, using keywords in appropriate positions and enough times enables the reader to understand why you are trying to convey without spending too long on trying to comprehend the material. The difference between a good and an average content writer is placement of relevant keywords.

    Use more than one language

    Translational skills are extremely helpful in generating content. Websites like Translateshark translating service can be used to change content into different languages, and avoid being noticed by Google.