Notebook vendors take precautions against building up inventory in Q4

  • With notebook vendors keeping a careful eye on demand in the sales channel, sources in the channel have indicated that if sales are not strong at the beginning of the end-of-year holiday high season starting later this month, vendors will reduce their order volumes to notebook makers. In order to prevent an overstock situation from happening at the end of this year, first-tier notebook vendors including Hewlett-Packard (HP) and Dell have adopted a strategy of placing several small volume rush orders with short lead times for the high season this year, while Acer has tightened up its inventory control and also demanded shorter lead times for shipments from makers, noted sources at notebook makers.

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