Blu-ray player prices may drop to $150-200 range for holiday season

  • The need for healthy holiday sales in a bear market, competitive pressure from movie download services, and media speculation about the future success of the Blu-ray format itself has resulted in falling Blu-ray Disc (BD) player prices across a range of current and older models, according to ABI Research. Tier 2 players and older models (6-9 months) are now widely available under $200.

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