Xbox 360 used as voting recruitment tool

Posted by Nino Marchetti

Efforts by the political establishment to recruit voters for this fall's presidential election jumped into the video game area today. Rock the Vote announced it is teaming with Microsoft to get Xbox 360 owners to the polls.

Rock the Vote, tasked with getting young people to vote to "achieve progressive change in our country," sees its partnership with Microsoft as a first-of-its-kind. Through the Rock the Vote partnership, said the organization, Xbox Live members will be able to register to vote, voice their opinions to the candidates through an exclusive forum and participate in polls. They will also be able to download Rock the Vote public service announcements.

“Xbox is a natural partner to help us reach out to youth voters,” said Heather Smith, executive director, Rock the Vote. “To realize our goal of registering 2 million young Americans by this fall, we need to go where young Americans are, and there’s no doubt in our minds that many are on Xbox 360 and Xbox Live.”

Microsoft's Xbox crew will also, interestingly enough, have presence at both the Democratic and Republican conventions, promoting the Rock the Vote partnership and "educating delegates about creating a safer entertainment environment on Xbox 360 and Xbox Live using the built-in parental controls." Could this presence be seen as a possible way to gain some influence with the presidential candidates?