Chicago (IL) - The forces behind Blu-ray disc may have won the battle against rival HD-DVD earlier this year, but they still have yet to win the war for the hearts, and dollars, of consumers. This seems to be the findings on a new survey from research firm ABI Research.
ABI found in a sampling of consumers that many are still quite happy with their current DVD players and don't see a compelling reason to make the step up. Whereas VHS to DVD was perceived as a jump worth making for the better quality, said ABI analyst Steve Wilson, not as many shoppers are yet convinced of the better viewing experience offered by the next generation format.
"While half of the respondents to our survey rated Blu-ray’s quality as ‘much better’ than standard DVD," said Wilson, "another 40% termed it only ‘somewhat better,’ and most are very satisfied with the performance of their current DVD players.”
High prices of players and the need for an accompanying high definition television, among other factors, also played into only a marginal percentage of those surveyed saying Blu-ray was a purchase soon to be made.
Wilson added the one possible "bright spot" is that the Blu-ray enabled PlayStation 3 from Sony has seen a strong following, meaning the installed base for this technology will continue to grow. How many extra sales of Blu-ray discs this means remains to be seen, though ABI found no real evidence to indicate fewer discs sales to gamers versus non-gamers.
Things, of course, may change as time progresses for Blu-ray sales.