Blu-ray movie discs may outsell DVDs in 2011, Sony believes

  • Market reports in the US indicate that the global sales ratio of Blu-ray movie discs to DVDs will rise to an estimated 40:60 in 2010 and the sales volume of BD movie discs may surpass that of DVDs in 2011, according to Asia Pacific vice president Tim Meade for Sony Pictures Home Entertainment (SPHE). The global sales value of BD movie discs as a percentage of all types will increase from 9% at the end of 2007 to 20% in mid-2008, and further to 25% at the end of this year, Meade indicated.

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