Google/Youtube’s video market share increases to 31%

Posted by Humphrey Cheung

Mountain View (CA) – Web surfers can’t seem to get enough online video and a new market study shows people are now watching 9.5 billion videos a month.  The comScore Video Metrix report shows that for November 2007, 75% of United States Internet users watched an online video for an average of 3.25 hours per month.  Google’s YouTube video sharing service increased its market share over competitors by gaining an additional 2% of the market from October to November for a total of 31.3% of all online videos viewed.

According to comScore, YouTube had more than 3 billion video views for the month and 76.2 million unique viewers.  Across all video sharing services, the average people watched 69 videos for the month.

Read more … comScore.