Mac users more open minded and sure of themselves – study
New York (NY) – Open minded people are more likely to purchase a Mac, according to a new survey released by Mindset Media. The company interviewed 7500 people and found that liberal thinkers were 60 percent more likely to buy a Mac. These same people were also less modest and more sure of their own superiority than the rest of the population.
Mindset Media places these “enlightened” people into a category called “Opennes 5’s” folks. People in that category are also more “receptive to their own inner feelings and may feel both happiness and unhappiness more intensely than others.”
Sarah Welch, COO and co-founder of Mindset Media, said, "For the first time, marketers with brands that have distinctive Mindset Profiles, like Apple, can directly reach the people with the personality and attitudes that love what they sell."
Mindset Media isn’t disclosing the methodology used in the survey, so PC owners may still have a chance. Maybe I should plunk down $3,000+ for one of those new Macbook Airs and get in touch with my inner self.