Asustek Eee PCs to push down ASPs of notebooks, UMPCs and other portable digital devices

  • The entrance of Asustek Computer's Eee PCs into the notebook PC market is likely to push down the ASPs (average selling prices) of notebooks and other portable digital products such as UMPCs (ultra-mobile PCs), according to sources at Taiwan notebook makers. With its price advantage, Asustek expects its Eee PCs to make headway into the consumer notebook segment starting the second half of next year, with total shipments of Eee PCs to top three million units for all of 2008, company vice president Jerry Chen has said.

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