Blu-ray movie sales smash HD DVD in first half of 2007

Posted by Mark Raby

Los Angeles (CA) - Sales numbers are in for the first six months of the year, and Blu-ray Disc movies outsold HD DVD at a 2-to-1 ratio, according to Home Media Research.

According to the research group, around 1.6 million BD movies were sold from January 1 to July 1, compared with HD DVD unit sales of 795,000 during the same time.

Although HD DVD developer Toshiba claims that more standalone HD DVD players have been sold than standalone BD players, and most HD DVD players are less expensive, the format war has become lopsided with growing support for Blu-ray.

Home Media reports that a total of 2.2 million Blu-ray Disc movies have been sold since the format's 2006 introduction.  For HD DVD, that number is 1.5 million.

The recently released Warner Bros title "300", which was released on both Blu-ray and HD DVD, outlines the current situation in the HD battle.  The HD DVD version of the movie was the top-selling title for the format in its premiere week.  Even so, the number of Blu-ray sales for the same movie were nearly double that of HD DVD.

HD DVD has seen a series of blows this year, most notable of which is that it has essentially been shut out of retail space in Target, Blockbuster, and BJ's Wholesale.