Los Angeles (CA) - Unit sales for flat-panel TVs in North America increased just 1% in May over April sales while revenues for the segment were up nearly 4%, even though prices for individual models were generally down for the month, according to research firm Pacific Media Associates (PMA).
"Revenues increased for the month because there was a distinct shift in what consumers bought in May," according to Rosemary Abowd, vice president of PMA. "The price of 45-inch to 49-inch 1080p LCD models fell 5% in May, which helped boost the segment to third place behind the 30- to 34-inch WXGA LCD and 50- to 54- WXGA PDP (plasma display panel) segments. Across all sizes, one out of every three flat panel TVs sold in May was a 1080p model. Since these models cost more than lower resolution models, revenues grew faster than unit sales in May."
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