CES 2007: Shure tries to be more consumer friendly with sane-priced quality earphones

  • Las Vegas (NV) - The upper-crust of earphone design is to be found coming from companies such as Shure; who sell high-quality noise cancelling, in-ear, headphones for which you can drop up to $500 for the pleasure of owning. With companies such as Creative coming to the market with more consumer-friendly products, Shure is now seeking to attract the consumer with higher-than-normal quality headphones without the more-extortinate-than-normal prices.

    Their new consumer darling for 2007 is the SE-420, a two-driver (in each ear) set with its own dedicated woofer and in-line crossover; and (in the words of Shure, at any rate) excellent midrange. "This set really addresses the consumer who doesn't quite want to spend $500 on a pair of earphones, but still wants exceptional quality."

    Shure is launching a series of these consumer priced products, alongside modular add-ons, such as different lengths of cable, push-to-hear buttons, airplane adapeters and so forth.

    The bottom line price in the new range is the SE-240, which has a $149 price tag attached; going up to $449 at the top end of the range... So, not quite too far off the $500 mark, but there's more "Something there for everyone" in the new Shure range than there previously was.

Related Stories

How to properly uninstall WordPress plugins manually

Could It Be That Mobile Gaming Is Just Getting Started?

Come, Analyse and Conquer – Business Marketing Tips