Although LCD TV brands suffered from dramatic price drops last year, sources have indicated the makers will still follow a low-pricing strategy this year with second-tier LCD TV vendors planning to offer 42-inch LCD TVs at $699 by the end of the year, compared to current prices which are close $1000. Prices for 32" LCD TVs from second-tier vendors are also expected to dip to $299-399 to meet year-end holiday demand, the sources added.

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