SEO

Off-Page SEO Techniques for Boosting Search Engine Rankings

  • Search Engine Optimization is supposed to be a technique used to improve the ranking of your website on search engines. This is exactly where you are supposed to develop your web pages and go on implementing effective techniques for achieving highest possible ranking on SERPs or Search Engine Result Pages. The higher ranking your pages get on Bing/Google/Yahoo result pages, you would be driving more traffic to your website. Search engine optimization, therefore, is the strategy of enhancing your ranking on the SERPs or the search engine result pages. If the techniques are not implemented effectively, your website would fail to attract enough visitors.

    In this context, you must know that there are actually two types of SEO techniques. They are on-page SEO and off-page SEO. On-page SEO would be involving website-specific features such as meta descriptions, keywords, structured HTML, and headlines; whereas, off-page SEO would be all about the things which could be done outside of your website for improving its SERP ranking. Such things would include article submission, social networking, and blog marketing etc. Even though, most of you are conversant with on-page SEO strategies very few of you are yet to understand the importance of implementing off-page SEO stratagem.

    Today we would be discussing specifically off-Page SEO and the most efficient techniques of boosting your web page rankings or SERP rankings. Off-page SEO seems to be crucial for generating and driving more and more traffic to your website that is critical for enhancing your website ranking on Google, Yahoo or Bing etc. Here are some easy tips for boosting your website’s SERP ranking.

    Social Media Sharing

    Social media is today acknowledged as the most effective platform for driving visitors to your web pages. Social media networking and sharing play a crucial role in boosting traffic to a particular website. Your latest blog could be insightful and terrifically well-written. However, it would fail to receive excessive traffic from all the organic channels. Sharing your blogs and website on social media platforms such as Twitter or Facebook would be a good idea for boosting visibility and driving more traffic with minimum effort. Remember if some people like what they are seeing, they would certainly be sharing it with connections, friends, and family who would be visiting your site.

    Guest Posting

    This is all about writing articles, as well as, submitting helpful data and information on some other credible and reputable sites belonging to the same niche where you have established yourself. This could be a slightly tedious technique, guest posting certainly is a wonderful way of driving quality traffic to the website.

    Visual Content Submissions

    Visual content seems to be far easier to understand and digest than boring lengthy text. You could be submitting images and videos along with the website link. You could browse highly popular visual content sites such as Flickr and YouTube for generating more awareness, engagement, and traffic. You should never undermine the pivotal role that infographics play in engaging Internet users effectively. Reports and presentations could be submitted on LinkedIn and slide share for generating traffic and thereafter, enhance SERP rankings.

    Social Bookmarking

    Social bookmarking sites such as Digg, Reddit and StumbleUpon seem to be ranked very high by the search engine algorithms. This would be implying that individuals who are redirected to your precise website from these websites are actually marked as high-quality visitors that would be boosting your own SERP ranking.

    Local Listings

    It is believed that local listings would be a great way of reaching a targeted audience. When you register your website in various local directories like Yellow Pages, Google Maps and even Just Dial, you make it simpler for individuals to find and track you online.

    Q&A Sites and Forums

    The people who are devoting maximum time to your website would be the ones who are seriously interested in the things that you are promoting. Remember the best possible place for identifying these individuals would be the question answer sites such as Yahoo answers and Quora. You may consider coming up with smart and effective answers and comments on discussions focusing on website’s niche. Most people would be regarding you as a specialist on the topic.

    Conclusion

    Use effective off-page strategies and solutions for boosting traffic to your particular website. Also, remember that on-page SEO strategies would certainly drive increased traffic to your site.

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