What does it take to build a successful mobile app?

  • In a galaxy of a million apps, how do you make sure that your app shines like the Pole Star. With almost 2500 new apps being published on app stores daily, the total count of apps is expected to reach 5 million by end of 2020, says a report from Techcrunch.

    However, there are only a handful of applications that meet the very purpose they were built for; revenue generation, brand engagement, or customer relation management. The difference between apps that make millions to the ones that never see dime lies in the very fact that how well their developers understand the target audience, and how systematic was their approach towards building the application.

    Strictly speaking, there is no secret that will guarantee success for your mobile app. However, mentioned below are a few high level tips that will handhold you on your path to building a stellar mobile app.

    1. Solve a real problem.

    An idea may seem destined for glory in the beginning, however may headfall once it is transformed in a mobile app. It therefore brings no surprise in the fact that 11 out of 12 mobile app startups fail to turn up into a successful businesses.

    What the 12th startup does different is that it identifies real problems of its target audience and provide a viable solution. Another mistake that most of the people make in the beginning is thinking too much about revenue generation.

    Do not focus on generating money in the first place. What you should focus on is to solve a real problem, or to entertain the users, or create value for them in any way. Strive to build a great product first, and the money will follow on its own.

    2. Keep it as simple as abc

    Your mobile app design is yet another important factor that can make or break the deal. The key lies in how seamlessly and promptly the users get the job done on your mobile app.

    The best approach to take while design the UI/UX for your mobile app is to understand your users behaviour and expectations and then creating interfaces that allow them to reach their goals within minimum time and screen strokes. Simplicity is what brings efficiency and delightfulness to the whole user experience.

    3. Choose the right development team

    Choosing the right development partner is as important, if not more, as the idea itself. Your development partner should have the same quantum of passion in developing mobile apps as you have for your idea. With a thousand of app development firms all around the corner, find the right one is really a tough nut to crack.

    Building your app in house may be another option, however, the time taken to build a team and the costs are enormous. Hence, its more viable to get the job done by the experts. Find an end to end mobile app development company that not only has expertise in various mobile technologies but a passion for building mobile apps.

    4. Create an astute marketing strategy

    The key to every successful mobile app business is an astute marketing strategy behind it. Most of the entrepreneurs today do not pay attention towards marketing their app, and hence become more prone to failure. Even though you have a great product, reaching out to your target audience and seeking their attention remains prerogative.

    A good marketing strategy is what differentiates a good product from good products. Marketing your mobile app requires fool proof planning and a familiarity online channels and techniques. It can range from social media marketing, email marketing, promotions etc. to paid channels like PPC and beyond.

    5. Analyze your data religiously

    Most of the business owners measure the success of their app just through number of app downloads. Analyzing just the number of app downloads is a fool’s gold. It does not tell you what the users do when they surf through your app, or how often they use your app, or have they uninstalled it.

    You need to track more in depth performance metrics like app crash analytics, average user time, user behavior analytics, user locations and many more. These numbers not only help you analyze your app’s performance, but also help you create better marketing and user engagement strategies for your mobile app.