Performance is the key to any website’s success. say that, 47 percent of visitors expect a website to load in less than 2 seconds, and of visitors will leave the website if the loading process takes more than 3 seconds. Speed is crucial for your website to get user attention. The speed of a website depends on a lot of factors ranging from images that are heavy, not abiding to responsive user experience, not using cache etc. These tend to affect the overall performance of your website and pull you down from the search engine rankings. Faster loading apps gives your business a bag of goodies ranging from better user engagement, higher conversion rates, higher SEO rankings and much more.
Before you start evaluating, you will have to decide from where to start. Performance testing on your website will help you achieve this. You can analyze your website by getting to know its breaking point like response time, peak load, performance, CPU utilization, memory utilization etc. Test its benchmark capacity, the performance of the site at any load and by increasing the load at iterations to get to know the site’s threshold.
by Google is a wonderful tool that helps you measure a site’s performance on a desktop and a mobile. It checks if your website has applied and provides a rank which ranges from 0 to 100 along with grades- Good, Needs Work, Poor. If your score is 85 or higher then you can be assured that the site is performing well.
Google has also provided a which allows you to assess any page from the Mobile app Developers Page Speed tab. PageSpeed Insights provides you the detailed data on site speed and the actions to take in to optimize your page performance and the site as a whole.
3. Test your code
Testing your code extensively is imperative in uprooting bugs as it has a large impact on performance and it ruins your reputation as a top mobile app development company. Having a large project isn’t really an issue, but if your code isn’t optimized, it will hinder your site’s performance. Care should be taken to optimize images in the site as HQ images whose size is not optimized will slow your website without doubt by taking time to load. PNG files should be replaced by JPEGs as it is easier to optimize. Ensure that the quality is not compromised while optimizing the images.
4. Handling hackers
Hacking is an unauthorized intrusion into the computer network and a hacker can misuse the confidential customer information in the website in an attempt to tarnish the organization’s reputation. IBM’s X-Force Trend stated that, “Web applications remain the Achilles heel for the security industry”. Ensure that you keep close tabs on any strange behavior in your website and monitor any change in your content. You can seek the help of third party security tools like , , that can examine traffic and help prevent attacks.
5. Examine all infrastructure components
To be 100% operational by achieving high availability, you have to ensure that all components are replicated. This might seem evident, but with several components there is a high probability to miss out something critical. A redundant infrastructure is always the key.
6. Caching at all levels
lets you to store frequently used data or information in a local memory , such as and . Web caches reduce the amount of information that needs to be transmitted across the network, as information previously stored in the cache can often be re-used. This helps you to improve speed of the site, shrink the processing load and facilitates for users of the web.
Caching is used at many levels to reduce internet latency, but the three important levels are browser, content and server.
7. Optimize your site for the mobile crowd
Test your website for cross platform compatibility and cross browser compatibility. It is necessary to ensure that the site is working across all platforms with reduced load time. With a huge number of people accessing websites through mobile devices, it is necessary to optimize the site for mobile users.
All websites have third party API’s embedded in it. These third party API’s are highly necessary for the usability and popularity of your website. It is necessary for you to analyze the risks with all third-party components.
9. Assign a mitigation strategy for third-party components
It is a fact that you don't have control over third-party services; But when your site breaks or goes down due to a bug or a version release in these third-party services, your reputation gets to face all the music. Hence it is necessary to have a plan B for such situations.
10. Have a Plan B.
Problems occur despite being extra cautious. Hence, it is always good to have a backup plan and a app developer team support to instantly fix the issues that crop up.
Top Mobile App Development Companies make it a point to optimize their sites and mobile apps for faster performance. You can approach the top mobile app development companies of middle east to implement these tips for you too.
Hamad Almuraikhi is the Founder and CEO of , a research and review platform that offers vetted and verified references and reviews on high quality web development companies with varied experience. eDesk HUB helps the firms to select the top performing IT service providers for Middle East.