Microsoft Bing grows its market share a bit

Posted by a staff writer

The latest report from Comscore shows that Bing is edging its way upward in the search engine market in October.

But it's not at Google's expense - it appears to be Yahoo that's suffering.

According to Comscore, Google searches grew by 0.5 percent in October, and so did Bing - but Yahoo fell by .8 percentage points.

Here are the market shares for searches in the US core market.

Core
Search Entity
Share
of Searches (%)
September
09
October
09
Shift Sep-October
Total
Core Search
100%
100%
n/a
Google
sites
64.9%
65.4%
0.5
Yahoo
sites
18.8%
18.0%
-0.8
Microsoft
sites
9.4%
9.9%
0.5
Ask
Network
3.9%
3.9%
0.0
AOL
Network
3.0%
2.9%
-0.1

The report said that Americans conducted 14.3 billion searches in October, three percent up on the previous month. Google accounted for 13.5 billion search queries, Yahoo 2.7 billion queries and Microsoft 1.5 billion searches. Bing showed an eight percent increase - up to 1.2 billion searches.