Adoption of Blu-ray players is slow to the point of statis, with few takling the plunge, according to a survey.
Harris Interactive at the end of last week released details of a poll that shows only one in ten Americans own an HD DVD player. But only seven percent owned a Blu-ray player, the survey said.
The results of the poll included owners of a Sony Playstation 3, which plays Blu-ray.
Worse, from the point of view of Blu-Ray vendors, the poll of 2,401 US adults showed that given the choice to switch to this format, two out of five people will wait for the price of consumables and drives to fall before they buy. And only one in five will replace or duplicate their existing standard format library with Blu-Ray format.
VP at Harris Interactive, Milton Ellis, said: "Blu-ray also faces competition from alternative technologies such as cable, satellite and the Internet." He said people can readily watch HD TV channels, or use the web or video on demand to access high definition movies.
The implications are clear - because nearly half of people own a high definition television. When Harris did a similar survey last year, only 35 percent of adults said they owned an HD TV.