Apple cut the price of its entry-level iPod MP3 player to $49, down from the most recent retail prices of about $75. Besides the standard 1 GB model, the company is now also offering a 2 GB version for $69, to minimize the gap between the Shuffle and the Nano, which starts at $149 for the 4 GB model.
On the high-end, Apple recently announced a 32 GB iPod Touch for $499. The hard drive-based iPod classic sells for $249 (80 GB) and $349 (160 GB).
Apple claims that it has sold more than 140 million iPods since launch in 2001.