AMD’s R600 event – We’re packing our bags for Tunisia

Posted by Humphrey Cheung

Culver City (CA) - At around this time tomorrow, we’ll be in the air on our way to Tunisia Africa for AMD’s R600 media event.  AMD is sparing no expense for this press junket and, according to an AMD rep, have basically reserved the entire Sheraton Tunis Hotel for hundreds of media from around the world and “few dozen” AMD executives and other employees.

AMD will be showing off their next-generation R600 graphics card for both desktops and mobile platforms.  Most of the journalists should land sometime on April 22nd and the actual briefings will occur on the 23rd and 24th.

Unfortunately, you’ll have to wait for all the juicy technical details because the reporters have signed a non-disclosure agreement that forbids them to talk for several weeks.  Of course that could prove difficult with hundreds of reporters in one spot.  Maybe AMD will sic the lions and cheetahs on reporters who get out of line.

The R600 launch comes at a crucial point in AMD's history because it's hemorrhaging money.  The chip maker reported a $611 million dollar quarterly loss yesterday and this launch could help turn things around.

The actual launch of the card will happen late May early June.