Mercora has launched its 'M' mobile music service for Windows-based phones. The service starts as a downloadable application and gives access to over 100,000 channels of streaming radio. Users form social networks and can browse each others music. Libraries can be searched by artist, genre and style.
'M' channels are streamed over the air in compressed Ogg/Vorbis format and the company claims the sound is "CD-quality". The service integrates with Bluetooth and compatible phones can send the music to Bluetooth speakers or headphones.
Mercora M is for Windows Mobile 5.0 phone users and costs $4.99 a month. Users must download a small client application at Mercora's website.