Seems like the boffins at the University of Michigan have decided that the more you Tweet, text, msg, post, etc. the more intelligent you become. They believe that the more you interact with other people the smarter you get.
It’s easy to fall into the trap of thinking an SEO-centric overhaul of your site (that results in an uptick of page views) is all you need to do. While it’s hard to argue with an analytics graph showing rising numbers of visitors to your site you have to ask yourself ‘are all your efforts really attracting new customers or search engines?’