Are press releases dead?

We’ve been having a bit of a debate around here about the relevance of press releases in this modern age of blogs, tweets, Facebook pages, mobile apps, and social networks. Are press releases still a useful or meaningful tool for communicating your messages to the press or the general public? Do they still work? Who should you send them to? Finally, is it time that the standard old-school press release gets a more modern makeover? I decided to the contact one of the heavy hitters of all things press release-related – PRWeb – and ask them. Granted, they have a vested interest in press releases...