The mobile app churn risk window

The mobile app market is flooded with thousands and thousands of apps and it’s hard to get attention. But it turns out that mobile app users are also a fickle bunch and just because they download an app doesn’t mean they are actually going to use it. The folks at Localytics, are beginning to use in-app analytics to uncover some interesting things about how people use (and in many cases don’t use) mobile apps.