Foursquare willing to ditch one demographic for another

It could be a genius move or a "pivot" wrapped up in a turnaround, but Foursquare is splitting its app into 2, taking its original viral features and putting them into something called Swarm. Foursquare got big because it was a sort of mobile social game of tag. You checked in to physical locations, hooked up with friends, and there were all kinds of gamification rewards for being active on the app. Now, the company is moving those very same features into a new app called Swarm and making Foursquare a very direct competitor to Yelp and, to some extent, Google for local search. We spend a lot...