Quick-start intro to Google’s AdWords

There are a number of digital advertising options out there for the small business owner that don’t require learning a lot of complicated computer geek stuff and best of all, you don’t need to spend a fortune. We decided to take a beginner’s look at one of the more popular digital advertising platforms – Google’s AdWords.

Digital ad revenues beat TV in 2013

According to a recently published study from The Interactive Advertising Bureau (IAB) Internet ad revenues rose 17% over 2012 numbers to a staggering $42.8 billion, surpassing broadcast television revenues for the first time.

Twitter rolls out MoPub offering

The digital advertising marketplace is beginning to take the first baby steps toward a totally new way to purchase ads and automate mobile space buys. Twitter just announced that they have begun a limited, beta roll-out of a shared advertising offering on the Twitter Publisher Network that will include access to both on and off Twitter markets through their subsidiary MoPub’s mobile advertising exchange.