Crowdfunding: Easy money for your startup?

Crowdfunding, particularly in the US has exploded in the past few years and many startups are using this new approach for raising capital. These days there are dozens of crowdfunding websites springing up, but they aren’t necessarily for everyone. Traditionally people just starting a new business had few options when trying to raise startup capital – use your own money (or tap relatives and friends), go to a bank or other lender, try venture capitalists, or find an angel. Today crowdfunding sites can provide quick, no-equity funding for just about any startup, but they can also force you to...